Throughout my years in digital marketing, I’ve seen countless SMEs grapple with the same challenges. Let me share some of the most common pitfalls I’ve encountered: The Identity Crisis from inconsistent branding and messaging I once worked with a tech startup that used different colours & logo variations on their website, social media, and email […]
The digital marketing landscape is a dynamic ecosystem constantly evolving with new technologies and consumer behaviors. Businesses are always tinkering with fresh ideas to reach more customers, from mind-blowing tech to the power of everyday people sharing their experiences. Here’s the thing: keeping up with these trends isn’t optional. It’s the fuel that will propel […]
As emerging businesses increasingly recognize the importance of a robust online presence and consider hiring dedicated resources to drive growth, it’s essential to realize that investing in talent goes beyond just hiring the right people. Equally crucial is providing them with the tools they need to excel in their roles. Here are some key investments […]
In the ever-evolving world of digital marketing, the importance of traffic sources cannot be overstated. Businesses strive to attract visitors to their websites through various channels, but not all sources are created equal. If your direct and organic search traffic are not among the top two sources driving visitors to your website, it’s time to […]