Why customers who complain are trying to save your business In September 2025, Blankets & Wine, Kenya’s longest-running music and lifestyle festival, had its worst day in seventeen years. Fans arriving at Laureate Gardens in Kasarani as early as 1 p.m. found bars that stayed shut until roughly 4 p.m., despite a pre-order system that […]
Top 7 Roles for People Starting in Their Digital Marketing Careers If you want to start a career in digital marketing, there’s never been a better time than this. With most businesses dropping traditional marketing methods in favor of digital marketing, the demand for digital marketers has skyrocketed. Because the digital marketing landscape is vast […]
How to Start out in Your Digital Marketing Career Digital marketing is the next big thing, and if you haven’t joined the bandwagon yet, now is a great time to hop in. Many businesses in today’s digital age have chosen to reach their audiences through online channels with the hope of increasing brand awareness and […]
Entry Level Digital Marketing Roles for People Starting in Their Digital Marketing Careers If you want to start a career in digital marketing, there’s never been a better time than this. With most businesses dropping traditional marketing methods in favor of digital marketing, the demand for digital marketers has skyrocketed. Because the digital marketing landscape […]
The exciting world of digital marketing involves more than just promoting brands to the online community. It combines understanding your audience, adapting to new trends, data analysis, and constant creativity. Whether you are a seasoned digital marketer looking to grow your profession or a newbie looking to explore the exciting world of digital marketing, you […]
Throughout my years in digital marketing, I’ve seen countless SMEs grapple with the same challenges. Let me share some of the most common pitfalls I’ve encountered: The Identity Crisis from inconsistent branding and messaging I once worked with a tech startup that used different colours & logo variations on their website, social media, and email […]
These last two weeks have seen a complete upheaval of the Kenyan way of life. What started as anti-tax Protests have evolved to issues of poor governance and are escalating and gaining momentum. These protests are spearheaded by millennials and Gen Z, who make up most of the vibrant population of the E Commerce hub that […]
Forget the lab coat and goggles, this statistician has traded in numbers for a different kind of analysis – the ever-evolving world of SEO. Meet James Njenga, the SEO Manager at Scanad Kenya, the mastermind behind the online dominance of brands like Safaricom. However, James’ journey to SEO wasn’t a straight shot from textbooks. Buckle […]
The digital marketing landscape is a dynamic ecosystem constantly evolving with new technologies and consumer behaviors. Businesses are always tinkering with fresh ideas to reach more customers, from mind-blowing tech to the power of everyday people sharing their experiences. Here’s the thing: keeping up with these trends isn’t optional. It’s the fuel that will propel […]