Magical Kenya

Challenge: The hotel industry was crippled by COVID19, because of international lockdowns. However, there was an opportunity for local tourism for the hotels that could still operate. There was a huge opportunity for hotels to market online, however hotels didn’t have the capacity to do digital marketing.

Solution: Digital marketing training for hotel owners and managers. In partnership with Akole Africa, we delivered a week long training on understanding the digital landscape, content production, social media management and advertising.