How to Start out in Your Digital Marketing Career
Digital marketing is the next big thing, and if you haven’t joined the bandwagon yet, now is a great time to hop in. Many businesses in today’s digital age have chosen to reach their audiences through online channels with the hope of increasing brand awareness and sales. Social media platforms and websites are some of the most preferred digital marketing platforms since they are more cost-effective than traditional advertising techniques. Starting a career in digital marketing allows you to earn money while being the bridge between brands and their audiences. Are you looking to start a part-time or full-time career in digital marketing? Here are five ways to help you begin your journey.
Acquire Knowledge
Educating yourself on essential digital marketing concepts acts as a solid foundation for anyone looking to build a successful career. Before starting a career in digital marketing, you will need to be knowledgeable in core concepts like email marketing, social media management, and search engine optimization (SEO). Search Engine Marketing (SEM) among others. Introduction to digital marketing by Google is a fantastic place to start, as well as the META blueprint certifications. If you would like to set yourself up for a professional career in digital first marketing, pursuing a diploma in professional digital marketing from the Chartered Institute of Marketing (CIM)is your best chance. One of the schools accredited to offer CIM courses is Daystar University in Nairobi.
Find a Niche in digital marketing
Digital marketing is a vast field with diverse opportunities depending on your skills and passion. As you consider launching a career in digital marketing, ensure you identify a niche that aligns with your skills and interests. Focusing on a specific area, for instance, content creation, makes you a valuable asset to brands that require such expertise. Specializing in a single area will allow you to command higher rates since you have a deeper understanding of the opportunities, trends, and challenges in the field. If you are wondering about some entry level roles in digital marketing, we’ve highlighted 7 roles people starting out in digital marketing can explore in this blog.
Create a Digital Brand
Having an online presence is important for any upcoming marketer because it acts as your resume. Whether it is through a personal blog, social media pages, or LinkedIn, ensure you have a platform to showcase your skills, passion, and previous work experiences. Besides indicating professionalism, this allows potential clients to interact with your previous works, thus increasing your chances of landing a project.
Get Practical Experience
As a beginner in digital marketing, it helps to get first-hand working experience through part-time jobs, internships, or freelance gigs. Check out gig platforms such as Upwork, or locally, startup by Belva Besides being a means to put your digital marketing knowledge into practice, getting first-hand working experience will expose you to real-world projects and their challenges, thus allowing you to gain meaningful insights about your future career. Since most organizations prefer experienced digital marketers, this will give you an edge when seeking full-time employment.
Networking with fellow upcoming digital marketers
Connecting with like-minded individuals has numerous benefits for upcoming digital marketers. Since the digital marketing landscape is constantly evolving, networking with fellow markets will help you stay ahead of the curve. Exchanging ideas with seasoned marketers will help you learn the tricks and tactics of the digital marketing field. Additionally, you will learn some upcoming trends and technologies in digital marketing. This could go a long way in helping you secure job opportunities and connect with potential clients.
At Torras Digital, we believe in the power of networking. For this reason, we encourage anyone looking to start a successful career in digital marketing to join our talent pool for a chance to connect with fellow marketers. Feel free to contact our team today.