Entry Level Digital Marketing Roles for People Starting in Their Digital Marketing Careers
If you want to start a career in digital marketing, there’s never been a better time than this. With most businesses dropping traditional marketing methods in favor of digital marketing, the demand for digital marketers has skyrocketed. Because the digital marketing landscape is vast and constantly evolving, it has a variety of exciting career opportunities for newbie marketers, no matter their skill set. From managing social media accounts to designing marketing posters, you can be sure to find something that fits your passion and career goals. Let’s explore seven popular entry-level roles suitable for anyone starting their digital marketing career.
1. Social Media Executive
As the name suggests, the primary role of a social media executive is to manage social media pages of organizations. Although some organizations have an entire social media team working on site, most organizations offer the role of a social media executive remotely. As a social media executive, you are responsible for communicating with customers through company profiles on Instagram, TikTok, Facebook, LinkedIn, Pinterest and the rest, as well as responding to direct messages and comments.
2. Digital Marketing Executive
Digital marketing managers develop and implement marketing strategies, including long-term and short-term strategies, on behalf of their clients. They are tasked with increasing brand awareness through online channels. Due to the nature of their roles, they collaborate with social media managers, graphic designers, and heads of marketing to achieve company goals.
3. SEO Specialist
An SEO specialist is crucial in any organization looking to grow its online presence. They help increase organic traffic to an organization’s website by researching and placing popular keywords in high-quality content, resulting in increased search engine rankings. To succeed as an SEO specialist, you need to familiarize yourself with popular keywords and possess an intricate knowledge of basic HTML and some coding languages.
4. Content Strategist
Content strategists work closely with social media managers and SEO specialists to help organizations plan and execute content marketing strategies. While they may not participate in content creation, they harness their marketing knowledge to analyze and plan content based on an organization’s clientele. This involves creating content calendars, content migration plans, and metadata frameworks.
5. Email Marketer
With more brands leveraging email marketing because of its affordability and effectiveness, the role of an email marketer is becoming more important. Simply put, email marketers help advertise a company through emails. Besides boosting brand awareness through emails, they help execute marketing campaigns by determining what consumers want and presenting the right product to a suitable demographic.
6. Marketing Analyst
Also known as a data analyst, a marketing analyst plays an important yet overlooked role in advertisement. They collect, organize, and interpret marketing data to create reports indicating an organization’s performance. These results help determine whether the company’s objectives were achieved, identify customer demographics and preferences, and spot market trends and patterns.
7. Copywriter
Copywriters utilize their creativity and excellent writing skills to create compelling slogans, short messages, and blog content for organizations. These professionals deliver persuasive content to help increase brand awareness and boost sales. In addition, copywriters deliver written communication, such as press releases, and help empower clients through educational content.
Start your Digital Marketing Career Journey Today
A career in digital marketing could be the beginning of living a fulfilled life and reaching your goals. As you look to identify your niche, ensure you have the right skills for the job. This will help you thrive as a digital marketer by becoming a valuable tool in the marketing world.
You can acquire such skills by enrolling in an online course or an accredited institution. Another way of learning new skills as you gear up for a career in digital marketing is networking with like-minded individuals. For this reason, we encourage upcoming marketers to join the Torras Digital Talent Pool and form meaningful networks. Here, you will meet experienced marketers with loads of information on your dream career. Sign up today, and let us embark on this exciting journey together.