Throughout my years in digital marketing, I’ve seen countless SMEs grapple with the same challenges. Let me share some of the most common pitfalls I’ve encountered: The Identity Crisis from inconsistent branding and messaging I once worked with a tech startup that used different colours & logo variations on their website, social media, and email […]
These last two weeks have seen a complete upheaval of the Kenyan way of life. What started as anti-tax Protests have evolved to issues of poor governance and are escalating and gaining momentum. These protests are spearheaded by millennials and Gen Z, who make up most of the vibrant population of the E Commerce hub that […]
Forget the lab coat and goggles, this statistician has traded in numbers for a different kind of analysis – the ever-evolving world of SEO. Meet James Njenga, the SEO Manager at Scanad Kenya, the mastermind behind the online dominance of brands like Safaricom. However, James’ journey to SEO wasn’t a straight shot from textbooks. Buckle […]
The digital marketing landscape is a dynamic ecosystem constantly evolving with new technologies and consumer behaviors. Businesses are always tinkering with fresh ideas to reach more customers, from mind-blowing tech to the power of everyday people sharing their experiences. Here’s the thing: keeping up with these trends isn’t optional. It’s the fuel that will propel […]
As emerging businesses increasingly recognize the importance of a robust online presence and consider hiring dedicated resources to drive growth, it’s essential to realize that investing in talent goes beyond just hiring the right people. Equally crucial is providing them with the tools they need to excel in their roles. Here are some key investments […]