Forget the lab coat and goggles, this statistician has traded in numbers for a different kind of analysis – the ever-evolving world of SEO. Meet James Njenga, the SEO Manager at Scanad Kenya, the mastermind behind the online dominance of brands like Safaricom. However, James’ journey to SEO wasn’t a straight shot from textbooks. Buckle […]
The digital marketing landscape is a dynamic ecosystem constantly evolving with new technologies and consumer behaviors. Businesses are always tinkering with fresh ideas to reach more customers, from mind-blowing tech to the power of everyday people sharing their experiences. Here’s the thing: keeping up with these trends isn’t optional. It’s the fuel that will propel […]