Throughout my years in digital marketing, I’ve seen countless SMEs grapple with the same challenges. Let me share some of the most common pitfalls I’ve encountered: The Identity Crisis from inconsistent branding and messaging I once worked with a tech startup that used different colours & logo variations on their website, social media, and email […]
From Statistics to SEO Guru: Unveiling the Secrets of SEO with James Njenga.
Forget the lab coat and goggles, this statistician has traded in numbers for a different kind of analysis – the ever-evolving world of SEO. Meet James Njenga, the SEO Manager at Scanad Kenya, the mastermind behind the online dominance of brands like Safaricom. However, James’ journey to SEO wasn’t a straight shot from textbooks. Buckle […]